21 Facts About Advertising


Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

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Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.

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Advertising constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns.

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Advertising understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, and the advertiser has to change with them.

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United States

Advertising increased dramatically in the United States as industrialization expanded the supply of manufactured products.

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Hoover himself delivered an address to the Associated Advertising Clubs of the World in 1925 called 'Advertising Is a Vital Force in Our National Life.

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Advertising was used as a vehicle for cultural assimilation, encouraging workers to exchange their traditional habits and community structure in favor of a shared "modern" lifestyle.

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Advertising is reasonable, but he is to a greater extent suggestible".

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Advertising demonstrated this through his advertising technique of a direct command to the consumer.

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Advertising'sltered outdoor advertising combines outdoor with indoor advertisement by placing large mobile, structures in public places on temporary bases.

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Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global.

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Advertising research is key to determining the success of an ad in any country or region.

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Advertising education has become popular with bachelor, master and doctorate degrees becoming available in the emphasis.

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Organizations such as the American Advertising Federation establish companies with students to create these campaigns.

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Advertising is at the front of delivering the proper message to customers and prospective customers.

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Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.

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Advertising regulation focuses heavily on the veracity of the claims and as such, there are often tighter restrictions placed around advertisements for food and healthcare products.

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Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising.

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Advertising has many hidden signs and meanings within brand names, logos, package designs, print advertisements, and television advertisements.

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In Paul Suggett's article "The Objectification of Women in Advertising" he discusses the negative impact that these women in advertisements, who are too perfect to be real, have on women, as well as men, in real life.

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