1. Aitor Throup's work is always informed by anatomy and movement.
11 Facts About Aitor Throup
1. 2.
Aitor Throup began working as a creative consultant for Umbro in 2008, designing the 2009 English national football team's official 'home' kit and the 2010 English national football team's 'away' kit for the World Cup.
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In 2012, an ongoing series of daily sketches of musings and investigations in movement by Aitor Throup titled 'The Daily Sketchbook Archives' was published by Aitor Throup on his official website and Instagram account.
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In 2014, Aitor Throup was appointed as creative director for Damon Albarn's debut solo album Everyday Robots, resulting in designing and photographing the album and lead single artworks, as well as the direction of the lead single's video.
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Also in 2014, Aitor Throup continued creative direction for Kasabian's 5th studio album titled 48:13, and direction for the transformative stage design for the band's Pyramid stage headline set at Glastonbury Festival in June of that year.
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That same year, Aitor Throup directed a short film titled A Portrait of Noomi Rapace scored by Flying Lotus, and commissioned by online video portal Nowness to mark the website's re-launch.
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In October 2014, Aitor Throup designed the 'Death Veil Mask' for Flying Lotus, worn during his American tour dates and one performance at London's Roundhouse.
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Aitor Throup announced a preview of his brand and product line 'New Object Research' at London Fashion Week Men's in 2012, hosted by fashion ambassadors Sarah Mower and Tim Blanks.
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WWD broke the news exclusively, with Aitor Throup explaining to journalist Lorelei Marfil, "I genuinely believe in the brand's manifesto to become the definitive denim brand of the 21st century, so I just want to facilitate that through a really focused vision and commitment to innovation".
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In January 2017, Aitor Throup presented his second 'Raw Research' collection - his debut as Executive Creative Director of G-Star RAW.
11.
In 2017, British Vogue broke the news exclusively of Aitor Throup designing womenswear in the Raw Research III collection, his first ever womenswear line.