Alan Maxwell Pottasch was an American advertising executive and marketer best known for his five decades of work for PepsiCo.
13 Facts About Alan Pottasch
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Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign.
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Alan Pottasch was born on August 13,1927, on Long Island in New York.
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Alan Pottasch enlisted and served in the United States Navy during World War II.
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Alan Pottasch enrolled at Pennsylvania State University following World War II.
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Alan Pottasch graduated from Penn State in 1949 with a Bachelor of Arts in creative writing.
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Alan Pottasch went to a directors school and went on to work at a television station in Dallas, Texas, and as a producer-director at ABC-TV.
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The year that Alan Pottasch joined PepsiCo, Coca-Cola outsold Pepsi by a six to one margin in the United States.
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Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984.
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Alan Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
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Alan Pottasch officially retired from Pepsi in 1991, but continued to work for the company as a consultant.
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Alan Pottasch continued to work for Pepsi up to 2007.
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Alan Pottasch died in his sleep on Friday, July 27,2007, while on location in Los Angeles filming Pepsi's newest Mt.