28 Facts About Albert Lasker

Albert Davis Lasker was an American businessman who played a major role in shaping modern advertising.

Albert Lasker was raised in Galveston, Texas, where his father was the president of several banks.

Albert Lasker made new use of radio, changing popular culture and appealing to consumers' psychology.

Morris had emigrated from Prussia in 1856, while Albert Lasker's mother was an American citizen.

The family returned to Galveston within six months, and Albert Lasker spent the rest of his childhood in Texas.

Albert Lasker started working as a newspaper reporter while he was still a teenager.

Albert Lasker assisted the successful Congressional campaign of the Republican Robert Hawley in 1896.

Albert Lasker hired a friend, Eugene Katz, to write the copy for a series of Wilson Ear Drum Company ads.

When Lord retired in 1903, Albert Lasker purchased his share and became a partner.

Albert Lasker purchased the firm in 1912 at the age of 32.

Albert Lasker had an inquiring mind about what advertising was and how it worked.

In 1908 Lasker recruited Claude C Hopkins to the firm, specifically to work on the Van Camp Packaging Company account.

Albert Lasker created campaigns that not only encouraged consumers to eat oranges but to drink orange juice.

Albert Lasker was able to increase consumption enough so that the growers stopped chopping down their groves.

Albert Lasker is credited as the creator of the soap opera genre, and using radio and television as media driven by advertising.

Albert Lasker was an early owner of the Chicago Cubs of Major League Baseball.

Albert Lasker acquired an interest in the team in 1916 and soon purchased majority control.

Albert Lasker originated the Lasker Plan, a report that recommended the National Baseball Commission be reformed.

Albert Lasker continued to be active in the Republican Party and showed the party how to use modern advertising techniques to sell their candidates.

Albert Lasker was a key advisor in the 1920 Harding campaign, which resulted in one of the largest landslides in history, as Warren G Harding appealed for votes in newsreels, billboards and newspaper ads and aimed advertising at women who had recently achieved the right to vote.

Albert Lasker took the job on the condition that he would serve no more than two years.

Albert Lasker inherited a large mess, with over 2,300 ships under Shipping Board control losing money every day.

Albert Lasker disposed of useless ships at an average price of $30 a ton, incurring criticism from Congress for "throwing our ships away".

Albert Lasker's accomplishments included the refitting of the SS Leviathan for passenger service, as well as originating ship-to-shore telephone services.

Albert Lasker, who had no previous experience in the shipping business before his appointment, true to his word, ended his service in office on July 1,1923.

On May 30,1952, Albert Lasker died in New York at the age of 72.

Albert Lasker was interred in a private mausoleum at Sleepy Hollow Cemetery in Sleepy Hollow.

The book "The Man Who Sold America" posits that Albert Lasker had Bipolar II disorder, which affected his personal and work life.