1. Alexander Bengt Magnus Bard was born on 17 March 1961 and is a Swedish musician, author, lecturer, artist, songwriter, music producer, TV personality, religious and political activist, and one of the founders of the Syntheist religious movement alongside his co-author Jan Soderqvist.
Alexander Bard returned to Sweden to study at the Stockholm School of Economics from 1984 to 1989.
Alexander Bard began his musical career in 1982 with the single Life in a Goldfish Bowl released under the name Baard, a synth-punk fusion project he had formed together with two female striptease dancers.
Alexander Bard later had some minor success as Barbie, which saw Bard performing ironic bubblegum pop songs crossdressed.
Alexander Bard reformed Army of Lovers briefly in 2000 for a handful of new tracks and a greatest hits collection, and later co-wrote and co-produced the first two Alcazar albums.
In 2005, Alexander Bard launched a new music project called BWO, together with Marina Schiptjenko and new vocalist Martin Rolinski.
Alexander Bard was a co-founder of Stockholm Records and runs several internet and music-related businesses.
Alexander Bard was a judge on the television show Swedish Idol, a spin-off of Pop Idol, between 2011 and 2015, and was a judge on Talang, the Swedish version of Got Talent, which is broadcast on TV4, from 2017.
Alexander Bard has given public lectures since 1997, including three TEDx presentations, with a major focus on the social implications of the Internet revolution and has become one of the leading speakers on the international management theory lecturing circuit.
Alexander Bard has long been a vocal opponent of laws against personal drug consumption and laws against prostitution in Sweden.
Alexander Bard departed that party in December 2019, following disagreements about both party goals and how to best achieve them.
Alexander Bard converted to the Iranian original branch of Zoroastrianism in 1992 after years of intense religious studies.