Allan Urho Paivio was a professor of psychology at the University of Western Ontario and former bodybuilder.
11 Facts About Allan Paivio
1.
2.
Allan Paivio's father was a Finnish Canadian journalist, poet and socialist.
3.
In 1948, Allan Paivio won the title of "Mr Canada" in a competition established by the International Federation of BodyBuilders.
4.
Allan Paivio obtained a BSc in Physical Education from McGill University in 1949.
5.
Allan Paivio established a gym and health studios in Montreal.
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Allan Paivio has published approximately two hundred articles and is most known for his dual-coding theory.
7.
Allan Paivio's work has implications in many areas including human factors, interface design, as well as the development of educational materials.
8.
Allan Paivio earned three degrees from McGill University between 1949 and 1959.
9.
Allan Paivio published approximately two hundred articles and book chapters, and five books.
10.
Allan Paivio published his most recent book in 2006, Mind and Its Evolution: A Dual Coding Theoretical Approach.
11.
The dual coding theory, according to Allan Paivio, suggests that visual and verbal information act as two distinctive systems.