12 Facts About Alvin Achenbaum

Alvin Achenbaum was an advertising executive and marketing management consultant of the late 20th century.

Alvin Achenbaum was founder and president of the Achenbaum Institute of Marketing.

Alvin Achenbaum attended Taft High School and went on to earn a bachelor's degree in business economics from the University of California, Los Angeles and a master's degree in business economics from Columbia University.

Between 1951 and 1974, Achenbaum worked in senior executive positions at McCann Erickson, J Walter Thompson, Grey Advertising, and Ted Bates.

Alvin Achenbaum founded Canter, Achenbaum and Associates with Stanley Canter in 1974 and Achenbaum, Boda Associates with Pete Bogda in 1993.

Alvin Achenbaum served on the editorial boards of organizations such as the Market Research Council and the American Marketing Association.

Alvin Achenbaum was elected to the Market Research Hall of Fame in 1987 and was named as one of the most important advertising people of the 20th century by Advertising Age in 2000.

In 2005, Alvin Achenbaum retired from consulting and founded the Alvin Achenbaum Institute of Marketing.

Alvin Achenbaum was vocal in his opinions on emerging trends in advertising and marketing.

Alvin Achenbaum married Masters School schoolteacher Barbara Barrow in 1984 in Dobbs Ferry, New York.

Alvin Achenbaum later married Leila Auerbach Goldberg Lebendig who had four children from a previous marriage.

Alvin Achenbaum is buried at New Montefiore Cemetery in West Babylon, New York.