20 Facts About American Apparel


American Apparel Inc is an online retailer and former brick-and-mortar stores operator based in Los Angeles, California.

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In 2000, American Apparel moved to a factory in downtown Los Angeles where it continued to grow primarily as a wholesale business, selling blank T-shirts to screenprinters, uniform companies and fashion brands.

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In late 2006, American Apparel went through a reverse merger and became listed on the American Stock Exchange.

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In December 2014, American Apparel replaced CEO Dov Charney with fashion executive Paula Schneider.

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In January 2017, American Apparel was acquired at auction for $88 million by Canadian sportswear company Gildan Activewear.

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American Apparel is known for its provocative and controversial advertising campaigns, which is largely the inspiration of the company CEO Dov Charney.

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Many of the models in American Apparel's advertising are recruited by Charney and his colleagues on the street, or company stores; others are selected after sending their photos directly to the company website.

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American Apparel came under fire for a 2014 ad for mini-skirts, which featured a model bending over so that her underwear was prominently exposed.

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American Apparel released an ad in which a model posed in a series of photos focused on her crotch, in which her face was not seen.

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American Apparel ran a tribute ad on the back cover of Vice magazine showing a compilation of the fake ads.

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In 2007, American Apparel put up two billboards, one in New York and one in Los Angeles, featuring an image of Woody Allen's character dressed as a Rabbi from the movie Annie Hall and Yiddish text, for a period of one week.

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American Apparel maintains a Legalize LA portion of their website that features news articles relating to immigration reform, the brand and information on the history of the issue.

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In June 2012 American Apparel partnered with the Gay and Lesbian Alliance Against Defamation in releasing a new line of T-shirts to celebrate LGBT Pride Month.

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Charney had previously stated that American Apparel hired its creatives by their sense of culture and fashion, not their resume.

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American Apparel was accused of being responsible for these leaks in a later lawsuit.

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American Apparel attempted to issue a press release which mentioned an arbitration hearing that had, in fact, never taken place due to Ms.

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American Apparel paid its manufacturing employees an average of $12 per hour.

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American Apparel's politics were eventually spun off into the Legalize LA advertising campaign.

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American Apparel maintains a bicycle lending program for its employees and according to People for the Ethical Treatment of Animals it is a vegan-friendly clothing company.

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American Apparel was criticized in October 2013 for a 'culturally insensitive display' in one of its New York stores.

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