Archibald Maddock Crossley was an American pollster, statistician, and pioneer in public opinion research.
11 Facts About Archibald Crossley
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Archibald Crossley was born in Fieldsboro, New Jersey, on December 7,1896.
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Archibald Crossley attended Princeton University for one year in 1917, dropping out to go to work as a copywriter and researcher for J H Cross Company, a small advertising firm in Philadelphia.
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Archibald Crossley returned to Princeton and received his bachelor's degree in psychology in 1950.
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Archibald Crossley was research director for The Literary Digest from 1922 to 1926, when he launched his own market research company.
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Archibald Crossley was instrumental in the establishment of the Market Research Council, the National Council on Public Polls, and the American Association for Public Opinion Research, which he served as president from 1952 to 1953.
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Archibald Crossley joined the editorial board of Public Opinion Quarterly in 1944.
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Archibald Crossley was the first pollster to study the psychology of questionnaires, such as how phraseology influenced responses.
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Archibald Crossley crusaded for a stronger code of professional ethics among pollsters, publicly rebuking the Democratic National Committee in 1967 for leaking a private Crossley poll to the press in an attempt to bolster Lyndon B Johnson's sinking popularity.
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Archibald Crossley was married to Dorothy Fox Archibald Crossley, who died in 1983.
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Archibald Crossley died at his home in Princeton, New Jersey, on May 1,1985.