12 Facts About Arte Moreno


Arturo "Arte" Moreno was born on August 14,1946 and is an American businessman.

FactSnippet No. 2,028,372

Arte Moreno's father ran a small print shop; his grandfather owned Tucson's first Spanish-language newspaper.

FactSnippet No. 2,028,373

Arte Moreno traveled across the country for the next seven years, relocating several times and in 1984, he moved back to Arizona, settling in Phoenix, where he was hired by billboard company Outdoor Systems.

FactSnippet No. 2,028,374

Arte Moreno attempted to buy controlling interest in his home state's Arizona Diamondbacks, but no deal could be reached.

FactSnippet No. 2,028,375

Arte Moreno nonetheless remained determined to own a Major League team, and soon set his sights on the 2002 World Series champion Anaheim Angels.

FactSnippet No. 2,028,376

Arte Moreno soon demonstrated a willingness to spend the money necessary to sign premium players, including star outfielder Vladimir Guerrero.

FactSnippet No. 2,028,377

Arte Moreno took a hands-on approach, becoming a regular attendee of the team's home games and periodically leaving his owner's box during games to mingle with fans in the regular stadium seating areas and concourses.

FactSnippet No. 2,028,378

However, Arte Moreno encountered a substantial backlash from fans of the team, and in particular, from the city leadership of Anaheim, California, over his decision in 2005 to change the name of the team from the Anaheim Angels to the Los Angeles Angels of Anaheim.

FactSnippet No. 2,028,379

Arte Moreno saw the change as part of an overall strategy to increase the team's revenue by actively marketing it to, and associating it with, the entire Los Angeles metropolitan area, rather than restricting the team's identity to the city of Anaheim and to Orange County.

FactSnippet No. 2,028,380

Just prior to the start of the 2006 Major League season, Arte Moreno scored another success in signing a lucrative contract with Fox Sports Net for the television broadcast rights for the Angels' regular season games.

FactSnippet No. 2,028,381

On February 26,2006, Arte Moreno led a partnership of buyers to purchase Radio 830 KMXE, the nation's largest Spanish-language AM radio station.

FactSnippet No. 2,028,382

Arte Moreno refuses most interview requests, and does not discuss his personal life publicly.

FactSnippet No. 2,028,383