Banpresto was a partly-owned subsidiary of toymaker Bandai from 1989 to 2006, and a wholly-owned subsidiary of Bandai Namco Holdings from 2006 to 2008.
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Banpresto was founded by Japanese businessman Yasushi Matsuda as Hoei International in April 1977.
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Banpresto focused primarily on producing games with licensed characters, such as Ultraman and Gundam.
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Banpresto produced several successful video game franchises, including Super Robot Wars, Compati Hero, Sailor Moon, Summon Night, and Another Century's Episode.
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Banpresto has been credited for contributing to the rise in popularity of crossover video games and licensed characters for arcades, though the quality of its creative output has been criticized.
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Banpresto's business began as a manufacturer of arcade cabinets for other companies, as Japan's coin-operated game industry had seen considerable economic growth throughout the decade.
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Banpresto underwent significant changes as a result of Bandai's acquisition of the company.
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Banpresto began producing children's rides, using the likenesses of characters such as Anpanman, Super Mario, and Thomas the Tank Engine.
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Banpresto found additional success in arcades with the release of Ugougo Luga, a stuffed toy that sold over 2.
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Banpresto continued to develop and publish video games for home consoles.
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In January 1996, Banpresto assisted in the founding of the Computer Entertainment Software Association, an organization funded by other game companies to allow for firm communications between each other.
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Banpresto continued to publish games by external companies, including Gazelle's Air Gallet and Fill-in-Cafe's Panzer Bandit.
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Banpresto became a wholly-owned subsidiary of Namco Bandai Holdings upon the formation of Namco Bandai Games, however the merge had little effect on the company itself.
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Banpresto continued to produce games based on licensed properties, notably Crayon Shin-Chan, as well as selling arcade game equipment and maintaining its video arcade chains.
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