Bovet Fleurier SA is a Swiss brand of luxury watchmakers chartered 1 May 1822 in London, UK by Edouard Bovet.
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Bovet Fleurier SA is a Swiss brand of luxury watchmakers chartered 1 May 1822 in London, UK by Edouard Bovet.
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Bovet Fleurier is known for its high-quality dials, engraving and its seven-day tourbillon.
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The original Bovet watches were among the first to emphasize the beauty of their movements with skeletonized views and highly decorative movements.
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Bovet Fleurier watches were among the first to include a second hand while the company has a tradition of employing women artisans, which is rare for traditional watch making companies in Europe.
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Bovet Fleurier studied the art with his father in Fleurier, but in 1814 left home for political reasons with two of his brothers, Alphonse and Frederic, to study watch making in London.
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Original Bovet Fleurier company was founded in London in 1822 by Edouard Bovet Fleurier for the purposes of manufacturing watches exclusively for the Chinese market.
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Bovet Fleurier was neither the first nor the last company to target the Chinese watch market.
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Edouard Bovet Fleurier discovered the potential of the Chinese market as a student of Ilbery in London, from whom he borrowed some design ideas.
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In 1901, the Bovet Fleurier trademark was sold at auction in Paris to Cesar and Charles Leuba, sons of Ami Leuba.
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Bovet Fleurier Favre-Leuba purchased the name and manufacturing facilities from the Bovet brothers in 1948.
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Favre-Leuba stopped producing Bovet Fleurier branded watches in 1950, and then only manufactured its own branded watches from the facilities it acquired from the Bovet Fleurier brothers.
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In 1989, Parmigiani Fleurier purchased Bovet and registered the trademark for "all watchmaking products, mechanical watches and clocks and naval instruments, of Swiss origin", but no Bovet branded timepieces were produced.
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Some modern Bovet Fleurier watches are fitted with mechanisms manufactured by Vaucher Manufacture, a company that supplied watches to the Chinese market in the 19th century.
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Bovet Fleurier spends very little to advertise and prefers to have private salons for clients instead of attending public fairs.
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Bovet Fleurier watches include much artistic detail, and the company gives the artisans a great deal of independence in creating the elements of the watches, thus encouraging creativity.
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One of these appealing characteristics was the mechanics of clocks and watches, and so Bovet Fleurier emphasized the beauty of the movements with its skeletonized views and highly decorative movements, the first watches to emphasize these characteristics in this way.
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Bovet Fleurier branded watches sold by Bovet Fleurier Freres in the early 1940s and by Favre-Leuba from 1948 to 1950 contained a number of ebauches, or blank movements manufactured by other companies.
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Bovet Fleurier watches are unique for the company's tradition of employing women artisans, which is rare for traditional watch making companies in Europe.
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