22 Facts About Brand awareness

Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.

Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.

Brand awareness is a key consideration in consumer behavior, advertising management, and brand management.

Brand awareness is closely related to concepts such as the evoked set and consideration set which include the specific brands a consumer considers in purchasing decision.

Brand awareness is related to the functions of brand identities in consumers' memory and can be measured by how well the consumers can identify the brand under various conditions.

Brand awareness plays an important role in the consumer's purchasing decision-making process.

Brand awareness is strengthened by its brand-related associations such as the consumers' evaluation of the brand and their perceived quality of the brand.

Brand awareness is a key indicator of a brand's market performance.

Brand awareness is one of the major brand assets that adds value to the product, service or company.

Brand awareness equity is the sum of assets and liabilities relating to a brand, its name and logo, and the sum or difference is the value that is offered by the product or service or a company or the company's customers.

Brand awareness is divided into two components: brand recall and brand recognition.

Brand awareness recall is known as unaided recall or spontaneous recall and refers to the ability of the consumer to correctly generate a brand from memory when prompted by a product category.

Brand awareness recognition is known as aided recall and refers to the ability of the consumers to confirm that they have seen or heard of a given brand before.

Top-of-mind awareness is relevant when consumers make a quick choice between competing brands in low-involvement categories or for impulse type purchases.

Brand awareness is closely related to the concepts of the evoked set and the consideration set.

Brand awareness dominance occurs when, during brand recall tests, most consumers can name only one brand from a given category.

Brand awareness dominance is defined as an individual's selection of only certain brand names in a related category during a brand recall procedure.

Just as different types of brand awareness can be identified, there are a variety of methods for measuring awareness.

Brand awareness is a standard feature of a group of models known as hierarchy of effects models.

Hence, brand awareness is an indicator of sales performance, but does not account for all sales performance.

All hierarchical models indicate that brand awareness is a necessary precondition to brand attitude or brand liking, which serves to underscore the importance of creating high levels of awareness as early as possible in a product or brand life-cycle.

Alhaddad indicates that advertising awareness plays as a good source of meaning and identity for a brand by enhance brand awareness and brand image in social media.