12 Facts About Brand language

Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products.

Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products.

Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, idiosyncratic wording choices, and tone.

The Brand language is used to get the attention of the consumer and then to relay information about what is being advertised.

Brand language can be associated with competing for investors, recruiting talent, or acquiring business partners.

Part of the idea with branded language is to go beyond just a slogan and to imbue ordinary words with the idea or essence of a particular brand.

So, as well as being competitive, brand language should be delivered as consistently as possible through all formal delivery channels.

Brand language is delivered externally through formal marketing communications, such as advertising and public relations.

Internally, brand language is delivered primarily through internal presentations, staff conferences and through intranet sites.

Brand language is so widespread, it has many internal and external contributors.

Since the early 2000s, a few specialist brand language consultancies have emerged, with the ability to roll out brand tone of voice.

Brand language is a strategy that has been used to further political agendas and campaigns.