18 Facts About Brand recognition

Brand recognition awareness is one of two dimensions from brand knowledge, an associative network memory model.

Brand recognition awareness is a key consideration in consumer behavior, advertising management, and brand management.

Brand recognition awareness is closely related to concepts such as the evoked set and consideration set which include the specific brands a consumer considers in purchasing decision.

Brand recognition awareness is related to the functions of brand identities in consumers' memory and can be measured by how well the consumers can identify the brand under various conditions.

Brand recognition awareness plays an important role in the consumer's purchasing decision-making process.

Brand recognition awareness is strengthened by its brand-related associations such as the consumers' evaluation of the brand and their perceived quality of the brand.

Brand recognition awareness is a key indicator of a brand's market performance.

Brand recognition awareness is one of the major brand assets that adds value to the product, service or company.

Brand recognition equity is the sum of assets and liabilities relating to a brand, its name and logo, and the sum or difference is the value that is offered by the product or service or a company or the company's customers.

Brand recognition recall is known as unaided recall or spontaneous recall and refers to the ability of the consumer to correctly generate a brand from memory when prompted by a product category.

Brand recognition is known as aided recall and refers to the ability of the consumers to confirm that they have seen or heard of a given brand before.

Brand recognition that enjoys top-of-mind awareness will generally be considered as a genuine purchase option, provided that the consumer is favorably disposed to the brand name.

Brand recognition awareness is closely related to the concepts of the evoked set and the consideration set.

Distinction between brand recall and brand recognition has important implications for advertising strategy.

Brand recognition dominance occurs when, during brand recall tests, most consumers can name only one brand from a given category.

Brand recognition dominance is defined as an individual's selection of only certain brand names in a related category during a brand recall procedure.

Brand recognition awareness is a standard feature of a group of models known as hierarchy of effects models.

Brand recognition-related advertising expenditure has a positive effect on brand awareness levels.