1. Brian R Niccol is an American businessman and the chairman and chief executive officer of Starbucks, a role which he started on September 9,2024, replacing Laxman Narasimhan.
20 Facts About Brian Niccol
1. 2.
Brian Niccol previously was chairman and CEO of Chipotle until August 31,2024.
3.
Brian Niccol has an MBA from the University of Chicago's Booth School of Business.
4.
Brian Niccol led a research study that identified fathers as important customer segments, helping to increase sales at Yum's Pizza Hut brand and improving the chain's market share by an additional point.
5.
Brian Niccol said that the truncated name "ties in nicely with [today's] texting generation", explaining that the company wanted to make the phrase "common vernacular" for Pizza Hut.
6.
Brian Niccol joined Taco Bell during a time when sales had stagnated.
7.
On January 1,2015, Brian Niccol was promoted to chief executive officer of Taco Bell.
8.
Brian Niccol presented an ongoing plan for Taco Bell to be appealing to Millennials and future generations.
9.
Brian Niccol led a successful turnaround effort at Taco Bell as CEO.
10.
In 2018, Brian Niccol became the CEO of Chipotle Mexican Grill, replacing founder Steve Ells.
11.
Brian Niccol increased salaries for Chipotle's retail staff and expanded employee benefits.
12.
Brian Niccol replaced Mellody Hobson as the chairman and Laxman Narasimhan as the CEO.
13.
Brian Niccol received a starting salary of $1.6 million and a $10 million starting bonus.
14.
Brian Niccol will receive an additional $75 million in equity grants which are designed to pay out over time and an annual cash incentive opportunity at a target of 225 per cent of his base salary.
15.
At the outset of his tenure as CEO, Brian Niccol developed and started implementing a "Back to Starbucks" plan.
16.
Brian Niccol currently sits on the boards of directors of Starbucks and Walmart.
17.
Brian Niccol was previously a member of the Chipotle Mexican Grill, KB Home, and Harley-Davidson boards of directors.
18.
Brian Niccol was on Bloomberg's The Bloomberg 50 and Fortunes Businessperson of the Year, both in 2019.
19.
Brian Niccol was on the University of Chicago Booth School of Business's Distinguished Alumni list in 2020 and EatingWell's American Food Heroes list in 2021.
20.
In 2024, as the newly appointed CEO of Starbucks, Brian Niccol was reported to be using the company-owned jet to commute roughly 1,000 miles from his residence in Newport Beach to Starbucks Center in Seattle where he was expected to work in person at least three times a week.