Brooks Sports, Inc, known as Brooks Running, is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories.
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21 Facts About Brooks Sports
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Brooks Sports has been recognized for environmental sustainability programs and technical innovation.
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3.
Brooks Sports, Inc was founded in 1914 by John Brooks Goldenberg, following his purchase of the Quaker Shoe Company, a manufacturer of bathing shoes and ballet slippers.
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4.
In 1975, Brooks Sports worked with elite runners, including Marty Liquori, a former Olympian, to design a running shoe.
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Brooks Sports followed the Villanova with the Vantage, a running shoe constructed with a wedge to address overpronation.
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Brooks Sports filed for Chapter 11 bankruptcy, and was purchased at auction by footwear manufacturer Wolverine World Wide in 1981.
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In 1982, stability became the top priority for runners, and Brooks Sports introduced the Chariot, a medial post shoe that featured an angled wedge of harder-density foam in the midsole.
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In 1992, Brooks Sports launched the Beast, a motion control shoe that integrated diagonal rollbar technology.
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The "class to mass" strategy was unsuccessful, and Brooks Sports was sold to Norwegian private equity company The Rokke Group for $21 million in 1993.
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Brooks Sports introduced a full-line of technical running and fitness apparel for women and men in the spring of 1997.
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Brooks Sports's Run Happy tag line first appeared in print advertising in 1999.
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Rather than depicting running as a grueling pursuit, as competitive brands did, Run Happy was based on the idea that runners love running, and suggested that Brooks Sports products allowed "runners to have the running experience they were looking for".
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In 2006, Russell was purchased by Fruit of the Loom and Brooks Sports became a subsidiary of Fruit of the Loom's parent company, Berkshire Hathaway.
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In 2011, Brooks Sports became the leading running shoe in the specialty market.
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Brooks Sports introduced the first customized performance running shoe based on personal biomechanics in the United States in December 2017.
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In 2017, Brooks shoes were named Best Running Shoe ; Editor's Top Choice ; and Ten Best Running Shoes.
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Shortly after, Brooks Sports developed the DNA Flash—their first nitrogen-injected midsole technology—and applied it to silhouettes such as the Hyperion Tempo as well as a few easy everyday running shoes.
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Brooks Sports Running has implemented environmentally conscious practices into their business and manufacturing practices.
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Brooks Sports says that it uses recycled materials to make other parts of their shoes "whenever possible", including laces, fabrics, hangtags and packaging.
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Brooks Sports is a member of the Sustainable Apparel Coalition, a global trade organization that works to reduce the environmental and social impact of apparel and footwear products.
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Brooks Sports provides paid time annually to employees to volunteer for community organizations.
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