10 Facts About Business marketing

Business marketing is a marketing practice of individuals or organizations.

Business marketing is known as industrial marketing or business-to-business marketing.

Business marketing adds that the bulk of research on business marketing has come in the last 25 years.

Professional conferences on business marketing are held every year and courses are commonplace at many universities today.

Business marketing markets have derived demand – a demand in them exists because of demand in the consumer market.

Dwyer and Tanner note that business marketing generally entails shorter and more direct channels of distribution.

Promotion in digital Business marketing is as synonymous and vital as it is in physical Business marketing as it involves persuasion and advertising and the goal of advertising is to elicit a response.

Purpose of B2B Business marketing communications is to support the organizations' sales effort and improve company profitability.

The infrastructure to support each stage of the Business marketing process has to be in place and the entire organization must be geared up to handle the inquiries appropriately.

Tremendous growth and change that business marketing is experiencing is largely due to three "revolutions" occurring around the world today, according to Morris, Pitt and Honeycutt.