19 Facts About Caroline Scheufele

Caroline Scheufele was born on 14 December 1961 and is a German-born Swiss businesswoman.

Caroline Scheufele is the artistic director and co-president of Chopard, the Swiss-based luxury watches and jewellery manufacturer.

Caroline Scheufele is the daughter of Karl and Karin Scheufele, German entrepreneurs who purchased the company in 1963.

In 1998, Caroline Scheufele redesigned the Palme d'Or for the Cannes Film Festival, and made Chopard an official event partner.

Caroline Scheufele's parents managed the watchmaking company Eszeha, based in Pforzheim.

At the age of 12, Caroline Scheufele moved to Switzerland in order to study at Geneva's International School along with her brother Karl-Friedrich.

Caroline Scheufele decided to join the family business immediately after obtaining her diploma, while enrolled in classes in Design and Gemmology.

Caroline Scheufele completed a year of further training at Eszeha, spending time in each of the company departments, including export, packaging, after-sales service, and others while continuing to work in the Design Department.

Caroline Scheufele wanted to link the boutique's opening to the festival.

Caroline Scheufele headed to Paris to meet Pierre Viot, Director of the Cannes Film Festival.

Caroline Scheufele redesigned the Palme d'Or for the Cannes Film Festival and made Chopard the official event partner from 1998 onwards.

Caroline Scheufele is the artistic director in charge of fine jewelry, design and artwork, as well as perfume and accessories.

Caroline Scheufele's brother is in charge of watches, innovation and business strategy.

Caroline Scheufele is in charge of international retail and travels the world to introduce the brand to other countries.

Under the direction of Caroline Scheufele, Chopard has become one of the first brands to use raw materials that meet the highest possible social and environmental standards, and supports Fairmined certified responsible gold.

In 2011, Caroline Scheufele met Livia Firth, wife of actor Colin Firth, who is involved in sustainable development.

Over time, Caroline Scheufele has forged partnerships and agreements with various players operating in the responsibly extracted ethical gold market and developed the production of sustainable jewelry and watches.

In 2015, Caroline Scheufele acquired one of the world's largest and purest raw diamonds from a mine in Botswana on behalf of Chopard.

Caroline Scheufele used this 342-carat diamond, known as the "Queen of Kalahari", to create a high jewelry collection that was exhibited in Paris in 2018 and baptized "The Garden of Kalahari".