12 Facts About Clifford Dodd

Clifford R Dodd was an administrator and radio expert, with twenty years experience in broadcasting in Australia, before he arrived in Sri Lanka.

Clifford Dodd was sent by the Australian Government under the Colombo Plan to work in Radio Ceylon.

Clifford Dodd was appointed Director of the newly formed Commercial Service of Radio Ceylon.

Clifford Dodd hand picked some of the best Ceylonese talents around and trained them as broadcasters.

The training at Radio Ceylon was rigorous, Clifford Dodd wanted the highest standards in broadcasting.

Clifford Dodd has the rare honour of being immortalised in a cartoon by the famous Sri Lankan cartoonist Aubrey Collette who published a cartoon titled 'Odd Man Dodd.

Clifford Dodd was a charismatic figure who had firm leadership skills.

Clifford Dodd was a prime mover in attracting advertisers who were aiming at the vast Indian market via the medium of radio.

Clifford Dodd brought in tough new measures, some were not popular.

Clifford Dodd maintained that some Radio Ceylon staff, including the announcers who were on the payroll, were not entitled to permanency, or to retire on a pension.

Clifford R Dodd is widely regarded as the Father of Commercial Broadcasting in Sri Lanka.

Clifford Dodd was succeeded by the first Ceylonese Director of the Commercial Service of Radio Ceylon, Livy Wijemanne.