1. Clifford Ivar Nass was a professor of communication at Stanford University, co-creator of The Media Equation theory, and a renowned authority on human-computer interaction.
16 Facts About Clifford Nass
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Clifford Nass was known for his work on individual differences associated with media multitasking.
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Clifford Nass was affiliated with the programs in Symbolic Systems and Science, Technology, and Society.
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Clifford Nass was born in Jersey City, New Jersey and raised in Teaneck, the son of Florence and Jules Clifford Nass.
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Clifford Nass's parents formed New Jersey's first Mothers Against Drunk Driving chapter after Nass's older brother was killed by a drunk driver in 1981.
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Clifford Nass then conducted research in the areas of computer graphics, data structures and database design for IBM and Intel before returning to Princeton to pursue graduate studies.
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Clifford Nass died, age 55, of a heart attack in November 2013.
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Clifford Nass was the author of three books: The Media Equation, Wired for Speech, and The Man Who Lied to His Laptop.
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Clifford Nass has published over 150 papers in the areas of human-computer interaction, statistical methodology, and organizational theory.
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Clifford Nass was credited with the founding of the Computers are social actors paradigm.
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Clifford Nass consulted on the design of over 250 media products and services for companies including Microsoft, Toyota, Philips, BMW, Hewlett-Packard, AOL, Sony, and Dell.
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Clifford Nass was shocked and intrigued by the communication and technology practices of the students he observed.
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Clifford Nass watched as students utilized multiple devices all at once; texting, tweeting, listening to music and watching YouTube, all while working on homework.
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Clifford Nass began a line of investigation into multitasking and the effects it has on cognition, discovering that more people multitask, the worse multitaskers they become.
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This, Clifford Nass asserts, is due to losing the ability to filter out non-relative stimuli.
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Clifford Nass published a study that shows when a voice user interface reframes poor driving conditions in a positive light, it helps to regulate driver's emotions, attitudes, and increases driving performance.