20 Facts About Clorox

Clorox Company is an American global manufacturer and marketer of consumer and professional products.

Clorox products are sold primarily through mass merchandisers, retail outlets, e-commerce channels, distributors, and medical supply providers.

Clorox brands include its namesake bleach and cleaning products, as well as Burt's Bees, Formula 409, Glad, Hidden Valley, Kingsford, Kitchen Bouquet, KC Masterpiece, Liquid-Plumr, Brita, Mistolin, Pine-Sol, Poett, Green Works Cleaning Products, Soy Vay, RenewLife, Rainbow Light, Natural Vitality, Neocell, Tilex, S O S, and Fresh Step, Scoop Away, and Ever Clean pet products.

The name of its original product, Clorox, was coined as a portmanteau of its two main ingredients, chlorine and sodium hydroxide.

The original Clorox packaging featured a diamond-shaped logo, which has been used in one form or another in Clorox branding ever since.

Related searches

Clorox started slowly and was about to collapse when it was taken over by investor William Murray in 1916, who installed himself as general manager.

Clorox was strong enough to survive the Great Depression during the 1930s, achieving national distribution of its bleach.

Clorox declined and elected to sell fewer units of a full-strength bleach, establishing a reputation for quality.

Clorox developed new cleaning products such as Tilex instant mildew remover.

In 1988, Clorox struck a licensing-and-distribution agreement that brought Brita water filters to the U S The company acquired sole control of the brand for the U S and Canada in 1995 when it acquired Brita International Holdings .

In 1999, Clorox acquired First Brands, the former consumer products division of Union Carbide, in the largest transaction in its history.

In 2010, Clorox shed businesses that were no longer a good strategic fit for the company, announcing that it was selling the Armor All and STP brands to Avista Capital Partners.

In 2011, Clorox acquired the Aplicare and HealthLink brands, bolstering its presence in the healthcare industry.

In 2008, The Clorox Company became the first major consumer packaged goods company to develop and nationally launch a green cleaning line, Green Works, into the mainstream cleaning aisle.

In 2011, the Clorox Company integrated corporate social responsibility reporting with financial reporting.

In 2019, Clorox ranked 7th in Barron's "100 Most Sustainable U S Companies" list.

Ingredients in Clorox bleach are water, sodium hypochlorite, sodium chloride, sodium carbonate, sodium chlorate, sodium hydroxide and sodium polyacrylate.

In 2006, Clorox acquired the Javex line of bleach products in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive.

In 1986, the advertising campaign for Clorox 2 featured an award-winning jingle, "Mama's Got The Magic of Clorox 2".

In 2009, Clorox received further criticism for its Clorox Green Works line, regarding claims the products are environmentally friendly.