12 Facts About Contextual targeting

Facebook and other social media platforms uses this form of Contextual targeting by showing advertisements relevant to the user's individual demographic on their account, this can show up in forms of banner ads, mobile ads, or commercial videos.

Behavioral Contextual targeting has emerged as one of the main technologies used to increase the efficiency and profits of digital marketing and advertisements, as media providers are able to provide individual users with highly relevant advertisements.

Onsite behavioral Contextual targeting requires a relatively high level of traffic before statistical confidence levels can be reached regarding the probability of a particular offer generating a conversion from a user with a set behavioral profile.

Behavioral Contextual targeting allows them to be slightly more specific about this.

Many online users and advocacy groups are concerned about privacy issues around this type of Contextual targeting since targeted advertising requires aggregation of large amounts of personal data, including highly sensitive one which is then traded between hundreds of parties in the process of real-time bidding.

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ReContextual targeting is where advertisers use behavioral Contextual targeting to produce ads that follow users after users have looked at or purchased a particular item.

The main example of reContextual targeting that has earned a reputation from most people is ads that follow users across the web, showing them the same items that they have looked at in the hope that they will purchase them.

ReContextual targeting is a very effective process; by analysing consumers activities with the brand they can address their consumers' behavior appropriately.

Types of targeting include, but are not limited to advertising based on demographics, psychographics, behavioral variables and contextual targeting.

Contextual targeting advertising is a strategy to place advertisements on media vehicles, such as specific websites or print magazines, whose themes are relevant to the promoted products.

One of the major difficulties in measuring the economic efficiency of Contextual targeting is being able to observe what would have happened in the absence of Contextual targeting since the users targeted by advertisers are more likely to convert than the general population.

Intelligence agencies worldwide can more easily, and without exposing their personnel to the risks of HUMINT, track targets at sensitive locations such as military bases or training camps by simply purchasing location data from commercial providers who collect it from mobile devices with geoContextual targeting enabled used by the operatives present at these places.