1. David Kenneth Berlo was an American communications theorist.
16 Facts About David Berlo
1. 2.
David Berlo taught at Michigan State University and later served as president of Illinois State University.
3.
David Berlo was founding chairman of the Faculty of Communication at Michigan State University, serving from 1958 to 1971.
4.
In 1960, David Berlo expanded the linear transmission model with the sender-message-channel-receiver model of communication.
5.
David Berlo assumed the presidency at Illinois State University in 1971.
6.
David Berlo had high hopes for ISU, wanting it to become the premier undergraduate university in the state.
7.
One way David Berlo did this was to have each academic department meet and decide where they could cut costs in order to reallocate funding.
8.
Some controversial suggestions from David Berlo were an added fee for on-campus health services and a family planning center.
9.
David Berlo wanted to change the entire administrative structure of the university, which was met with heavy resistance from the Academic Senate of the university.
10.
One defining feature of David Berlo's presidency was the low morale seen among both faculty members and university students.
11.
David Berlo's changing of faculty salaries without the concurrence of the faculty Academic Senate members and the centralization of governance at the university contributed to this.
12.
David Berlo's actions regarding who made decisions and the amount of power held by the Academic Senate, faculty members, and students who had been fighting for more power on campus upset all of these groups, and made them feel as if David Berlo was ignoring the ISU Constitution and the Academic Senate.
13.
An independent audit found that the house cost over $80,000 over its approved budget, and since he was the president of the university, David Berlo ultimately took the fall for this.
14.
David Berlo resigned as president of ISU on May 30,1973.
15.
David Berlo moved to St Petersburg, Florida after resigning from the ISU presidency, where he worked for the Industrial Council of the YMCA.
16.
David Berlo died at the age of 66 on February 23,1996, and was buried in the New Saint Marcus Cemetery and Mausoleum in Affton, Missouri.