12 Facts About Demand management

Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services.

Demand management has a defined set of processes, capabilities and recommended behaviors for companies that produce goods and services.

Effective demand management follows the concept of a "closed loop" where feedback from the results of the demand plans is fed back into the planning process to improve the predictability of outcomes.

In macroeconomics, demand management it is the art or science of controlling aggregate demand to avoid a recession.

Demand management was widely adopted in the 1950s to 1970s, and was for a time successful.

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Theoretical criticisms of demand management are that it relies on a long-run Phillips Curve for which there is no evidence, and that it produces dynamic inconsistency and can therefore be non-credible.

Today, most governments relatively limit interventions in demand management to tackling short-term crises, and rely on policies like independent central banks and fiscal policy rules to prevent long-run economic disruption.

Demand management is both a stand-alone process and one that is integrated into sales and operations planning or integrated business planning.

Demand management is the responsibility of the marketing organization ; 2.

Demand management control focuses on alignment of supply and demand when there is a sudden, unexpected shift in the demand plan.

Demand management control creates synchronization across the sales, demand planning, and supply planning functions.

Demand management controller is established when a company implements a demand control process.