Denis McQuail was a British communication theorist, Emeritus Professor at the University of Amsterdam, considered one of the most influential scholars in the field of mass communication studies.
12 Facts About Denis McQuail
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Denis McQuail was born in Wallington, London on 12 April 1935 to Irish immigrant parents Annie and Christopher McQuail.
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Denis McQuail obtained his PhD in social studies from the University of Leeds in 1967 with the thesis, entitled Factors affecting public interest in television plays.
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Denis McQuail was visiting professor in the Department of Politics at the University of Southampton.
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Denis McQuail published extensively in the field of political communication and communication theory.
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Denis McQuail's work has centred on explaining communication theories and their applications.
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Denis McQuail is adamant about informing the public on the benefits and dangers of mass communication.
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In Chapter 10, Denis McQuail discusses the future of mass communication and states that it is either socially fragmenting or unifying.
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Denis McQuail makes several points on how the media needs to be socially responsible to be effective.
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Denis McQuail discusses at length the importance of an informed public.
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Denis McQuail believes the relations between media and society both have political and social-cultural aspects.
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Denis McQuail uses the medium of the television as an example and notes that despite the many changes and extensions that the occurred, the television is still primarily seen as a medium of family entertainment.