Digital rhetoric can be generally defined as communication that exists in the digital sphere.
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Digital rhetoric can be generally defined as communication that exists in the digital sphere.
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Similarly, digital rhetoric can take on a variety of meanings based on what is being analyzed—which depends on the concept, forms or objects of study, or rhetorical approach.
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Digital rhetoric can be analyzed through many lenses that reflect different social movements.
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Term digital rhetoric was coined by rhetorician Richard A Lanham in a lecture he delivered in 1989 and first formally put into words in his 1993 essay collection, The Electronic Word: Democracy, Technology, and the Arts.
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Eyman said digital rhetoric is "the application of rhetorical theory to digital texts and performances".
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Eyman's definition demonstrates that digital rhetoric can be applied as an analytic method for digital texts and as a heuristic for production offering rhetorical questions that a composer can use to create digital texts.
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Today, Digital rhetoric encompasses all forms of discourse that serve any given purpose within specific contexts, while simultaneously being shaped by those contexts.
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Interactivity in digital rhetoric can be defined as the ways in which readers connect to and communicate with digital texts.
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Digital rhetoric is often labelled using tags, for example, which are keywords that readers can type into search engines in order to help them find, view, and share relevant texts and information.
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Many scholars in digital rhetoric explore this topic and its effects on society such as Jessica Reyman, Amy Hea, and Johndan Johnson-Eilola.
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Digital rhetoric often invokes visual rhetoric due to digital rhetoric's reliance on visuals.
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Digital rhetoric activism serves an agenda-setting function as it can influence mainstream media and news outlets.
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Digital rhetoric gives a platform to technofeminism, a concept that brings together the intersections of gender, capitalism, and technology.
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Digital rhetoric culture has created the need for specialized communities on the web.
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Online communities that explore digital cultural rhetoric allow users to discover their social identity, and confront stereotypes that they were once confronted with.
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One subset of digital cultural rhetoric is embodiment—which is the idea that every person has a unique relationship with technology based on their unique set of identities.
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Losh's definition demonstrates that digital rhetoric is a field that relies on different methods to study various types of information, such as code, text, visuals, videos, and so on.
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For many that teach digital rhetoric in schools and universities, student access to technologies at home and in school is an operative concern.
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Digital rhetoric'stext explains that through access one can connect a physical body with the digital space.
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Digital rhetoric involves works that are found online and open access is allowing more people to be able to reach these works.
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Reciprocally, digital rhetoric has enabled increasing political participation amongst citizens.
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The trend of people posting about the characters and their lifestyles reinforces the iconography of stereotypes, which is successful because of the way in which the Digital rhetoric of difference is a naturalized component of the ethnic and racial identity.
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