Donald Arthur Norman was born on December 25,1935 and is an American researcher, professor, and author.
25 Facts About Don Norman
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Don Norman is best known for his books on design, especially The Design of Everyday Things.
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Don Norman is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering.
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Don Norman is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen.
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Don Norman is an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago.
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Don Norman holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego.
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Don Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology, where he spends two months a year teaching.
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Much of Don Norman's work involves the advocacy of user-centered design.
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Don Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs.
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Don Norman received a PhD in psychology from the University of Pennsylvania.
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Don Norman was one of the earliest graduates from the Mathematical Psychology group at University of Pennsylvania and his advisor was Duncan Luce.
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Don Norman applied his training as an engineer and computer scientist, and as an experimental and mathematical psychologist, to the emerging discipline of cognitive science.
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Don Norman eventually became founding chair of the Department of Cognitive Science and chair of the Department of Psychology.
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At UCSD, Don Norman was a founder of the Institute for Cognitive Science and one of the organizers of the Cognitive Science Society, which held its first meeting at the UCSD campus in 1979.
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Together with psychologist Tim Shallice, Don Norman proposed a framework of attentional control of executive functioning.
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Don Norman made the transition from cognitive science to cognitive engineering by entering the field as a consultant and writer.
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Don Norman continued his work to further human-centered design by serving on numerous university and government advisory boards such as the Defense Advanced Research Projects Agency.
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Don Norman was part of a select team flown in to investigate the 1979 Three Mile Island nuclear accident.
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In 1993, Don Norman left UCSD to join Apple Computer, initially as an Apple Fellow as a User Experience Architect, and then as the Vice President of the Advanced Technology Group.
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Don Norman later worked for Hewlett-Packard before joining with Jakob Nielsen to form the Nielsen Norman Group in 1998.
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Don Norman returned to academia as a professor of computer science at Northwestern University, where he was co-director of the Segal Design Institute until 2010.
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In 2009, Don Norman was elected an Honorary Fellow of the Design Research Society.
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In 2011 Don Norman was elected a member of the National Academy of Engineering for the development of design principles based on human cognition that enhance the interaction between people and technology.
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Similar to his The Design of Everyday Things book, Don Norman argues for the development of machines that fit our minds, rather than have our minds be conformed to the machine.
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Don Norman published several important books during his time at UCSD, one of which, User Centered System Design, obliquely referred to the university in the initials of its title.