10 Facts About E3

E3 includes an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year.

Over time, E3 has been considered the largest gaming-expo of the year by importance and impact.

E3 took place annually in June at the Los Angeles Convention Center from 1995 to 2019.

One was E365, introduced in 2006, an online community which attendees used to network and schedule meetings.

For 2007 and 2008, E3 was renamed to the E3 Media and Business Summit, and moved into the July timeframe, about two months later in the year than previous shows.

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Industry analyst Michael Pachter said that because consumers had been eliminated from attending the events, there was little external media coverage of these E3's, reducing the visibility and commercialization opportunities for publishers, and suggested that without a change, E3 would become extinct.

ESA unveiled the new logo for E3, replacing its previous one using three-dimensional block letters with a flatter, stylized graphic, in October 2017.

Sony Interactive Entertainment had announced that it would not be participating in E3 2019, having had participated in every E3 since its launch.

Developers and publishers complained of the increasing cost to have a booth presence at E3 compared to simply holding a digital event streamed online, saying the exposure afforded by E3 was not always worth the price.

The 2023 E3 will include three "Business Days" where the floor will be limited to developers, publishers, retailers, and recognized journalists, while two days at a separate location will be held as "Fan Days" for all members of the public.