10 Facts About Elliot Grainge

1.

Elliot Cecil Grainge was born on November 6,1993 and is a British record executive.

2.

Elliot Grainge is the founder and CEO of 10K Projects, an independent record label.

3.

Elliot Grainge's label represents hip hop and rap artists including Trippie Redd, Tekashi 6ix9ine, and Iann Dior.

4.

Elliot Grainge is married to social media personality and model Sofia Richie.

5.

The son of Universal Music Group CEO Lucian Elliot Grainge, he grew up as an insider in the music industry.

6.

Elliot Grainge started the independent record label 10K Projects in 2016 in Los Angeles.

7.

Elliot Grainge's label has signed musicians such as rappers Iann Dior, Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces.

8.

Elliot Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent.

9.

Elliot Grainge's company acquired music label Homemade Projects in February 2022.

10.

Elliot Grainge is the son of Lucian Grainge, and his first wife, Samantha Berg.