Elliot Cecil Grainge was born on 6 November 1993 and is a British record executive.
12 Facts About Elliot Grainge
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Elliot Grainge is the CEO of 10K Projects, a record label he founded in 2016.
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Elliot Grainge is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie.
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Elliot Grainge is the son of Lucian Grainge, and his first wife, Samantha Berg, and was raised Jewish.
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Elliot Grainge's father is CEO of Universal Music Group, and he grew up as a music industry insider.
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Elliot Grainge started the independent record label 10K Projects in 2016 in Los Angeles.
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Elliot Grainge's label has signed musicians such as rappers Iann Dior, Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces.
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Elliot Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent.
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Elliot Grainge's company acquired music label Homemade Projects in February 2022.
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On 1 August 2024 it was announced that as of 1 October 2024, Elliot Grainge would be appointed CEO of Atlantic Music Group, the parent label of Atlantic Records, replacing Julie Greenwald.
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On 20 April 2022 Elliot Grainge became engaged to social media personality and model Sofia Richie.
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In January 2024, Richie announced that she and Elliot Grainge were expecting their first child and revealed that it was a girl.