Energizer Bunny is the marketing mascot of Energizer batteries in North America.
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15 Facts About Energizer Bunny
2.
Energizer Bunny was first created as a parody of the Duracell Bunny, which first appeared in television advertising in 1973, in its "Drumming Bunny" commercial.
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3.
In Energizer's parody, the Energizer Bunny enters the screen midway through the ad, beating a huge bass drum and swinging a mallet over his head.
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4.
Energizer Bunny is promoted as being able to continue operating indefinitely, or at least much longer than similar toys using rival brands' batteries.
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5.
In subsequent commercials, the Energizer Bunny left the studio in which it had performed the "Drumming Energizer Bunny" ad to wander onto the sets of realistic-looking commercials for fictional products, interrupting their action.
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6.
The Energizer Bunny has appeared in more than 115 television commercials.
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7.
Eric Allard's All Effects Company however did the bulk of the live action Energizer Bunny building, maintenance and puppeteering with ILM taking over for later commercials.
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8.
From 1993 to 1995, Energizer Bunny ran a series of commercials featuring a fake rival battery called "Supervolt" including a Supervolt weasel mascot, which was an obvious lookalike of Duracell.
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9.
In September 2016, Energizer switched their advertising agency to Camp+King and introduced a new more expressive bunny who is slimmer and has more facial expression.
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10.
Speculation has it that TV watchers still associated pink bunnies with Duracell, so the Energizer Bunny ads were actually helping their competitor's sales rather than their own.
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11.
In North America the term "Energizer Bunny" has entered the vernacular as a term for anything that continues endlessly, or someone that has immense stamina.
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12.
In 2006, an Energizer Bunny balloonicle debuted in the Macy's Thanksgiving Day Parade and appeared until 2011.
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13.
When Energizer's 1988 parody became an advertising success and Energizer trademarked its bunny, Duracell decided to revive the Duracell Bunny campaign and filed for a new United States trademark of its own, citing the original use of the character more than a decade earlier.
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14.
The dispute resulted in a confidential January 10,1992 out of court settlement, where Energizer took exclusive trademark rights in the United States and Canada, and Duracell took exclusive rights in all other places in the world.
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15.
In February 2016, Energizer Bunny filed a trademark infringement and contract violation lawsuit against Duracell.
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