Frank Myron Bass was an American academic in the field of marketing research and marketing science.
11 Facts About Frank Bass
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Frank Bass was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers.
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Frank Bass served in the United States Navy for two years.
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Frank Bass received his BBA from Southwestern University in 1949, and his MBA from the University of Texas in 1950.
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Frank Bass worked as a teaching assistant and assistant professor in marketing while earning his Ph.
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In 1959, Bass was made a Fellow at Harvard University's Institute of Basic Mathematics For Application to Business.
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From 1972 to 1975, Frank Bass served as the Editor-in-Chief of Journal of Marketing Research.
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In 1986, Bass was awarded the Paul D Converse Award.
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Frank Bass was elected to the 2002 class of Fellows of the Institute for Operations Research and the Management Sciences.
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In 2005, Frank Bass was awarded an honorary doctorate by the University of South Australia, and the Ehrenberg-Frank Bass Institute for Marketing Science.
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Frank Bass is one of the most frequently cited marketing researchers in professional journals and other scholarly publications.