1. George Lois was an American art director, designer, and author.
14 Facts About George Lois
1. 2.
George Lois was born in New York City on June 26,1931, the son of Greek immigrants from Kastanea, Aetolia-Acarnania.
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George Lois attended only one year at Pratt, then left to work for Reba Sochis until he was drafted six months later by the Army to fight in the Korean War.
4.
On December 1,1968, George Lois obtained the coveted Braniff International Airways account.
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George Lois incorporated a series of memorable and unique television commercials that paired unlikely celebrities as Andy Warhol and Sonny Liston sitting on Braniff aircraft seats discussing unique and unlikely subjects.
6.
George Lois claimed to have created the "I Want My MTV" campaign, and was quoted in the book MTV Ruled the World: The Early Years of Music Video:.
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Additionally, George Lois helped create and introduce VH1; named Stouffer's Lean Cuisine frozen food line; and developed marketing and messaging for Jiffy Lube stations.
8.
George Lois created the initial advertising campaign to raise awareness of designer Tommy Hilfiger.
9.
In comments about Mad Men, a television drama that aspires to depict the advertising industry he worked in, George Lois summarized his experiences of the times:.
10.
George Lois is the only person to have been inducted into all of the following; The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as having been the subject of an edition of the Master Series at the School of Visual Arts.
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George Lois is in the American Advertising Federation Hall of Fame.
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George Lois was accused multiple times of taking credit for others' ideas and for exaggerating his participation.
13.
George Lois' website carries his claim that he designed the Nickelodeon orange logo in use from 1984 until 2010.
14.
George Lois often asserted that he named and designed New York magazine.