Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
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Google AdSense is a participant in the AdChoices program, so Google AdSense ads typically include the triangle-shaped AdChoices icon.
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Google AdSense uses its technology to serve advertisements based on website content, the user's geographical location, and other factors.
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Google AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs.
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Google AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue.
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Source of all Google AdSense income is the Ads program, which in turn has a complex pricing model based on a Vickrey second price auction.
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The Google AdSense name was originally used by Applied Semantics, a competitive offering to Google AdSense.
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In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".
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In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads.
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On January 21,2014, Google AdSense launched Direct Campaigns, a tool where publishers may directly sell ads.
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Google AdSense made a policy update regarding the number of ads per page, the three ads per page limit has been removed.
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Google AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves.
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On February 22,2012, Google announced that it was shutting down its Hosted AdSense for Domains program.
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In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers.
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Google AdSense for Feeds remained in its beta state until August 15,2008, when it became available to all Google AdSense users.
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Possibly the most popular form of such "Google AdSense farms" are splogs, which are poorly written content centered around known high-paying keywords.
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In May 2014, Hagens Berman law firm filed a national class-action lawsuit against Google AdSense, claiming the company unlawfully denies payments to thousands of website owners and operators who place ads on their sites sold through Google AdSense AdWords.
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Google AdSense uses tracking cookies that are viewed by some users as a threat to privacy.
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