24 Facts About Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Analytics launched the service in November 2005 after acquiring Urchin.

Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.

Google Analytics can be blocked by browsers, browser extensions, firewalls and other means.

Google Analytics has undergone many updates since its inception and is currently on its 4th iteration — GA4.

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Google Analytics is used to track website activity such as session duration, pages per session and the bounce rate of individuals using the site, along with the information on the source of the traffic.

Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set.

Google Analytics e-commerce reporting can track sales activity and performance.

Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments.

Latest version of Google Analytics, commonly referred as GA4, encompasses additional features focusing on predictions, customizability, and privacy.

The Google Analytics-branded version was rolled out in November 2005 to anyone who wished to sign up.

Newer version of Google Analytics tracking code is known as the asynchronous tracking code, which Google claims is more sensitive and accurate, and is able to track very short activities on the website.

In March 2016, Google released Google Analytics 360, which is a software suite that provides analytics on return on investment and other marketing indicators.

Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.

Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website.

One of the biggest limitation of Google Analytics, is its inability to track and attribute offline conversions.

Since Google Analytics is a JavaScript tag set on a website, when the visitor switch from the website environment to a phone conversation, the tracking is lost, and the "call center" activity can't be directly linked to the initial visit or visitor.

Third-party tools integrated with Google Analytics, are now capable of tracking customer journey from online to offline environments.

However, Google Analytics introduced asynchronous JavaScript code in December 2009 to reduce the risk of slowing the loading of pages tagged with the ga.

Google Analytics has released a browser plug-in that turns off data about a page visit being sent to Google Analytics this browser extension is not available for mobile browsers.

Furthermore, the realization of Google Analytics scripts tracking user behavior has spawned the production of multiple, often open-source, browser plug-ins to reject tracking cookies.

New version of Google Analytics, known as GA4, is equipped with deeper anonymization of user data through which the GA4 anonymizes IP addresses of all users by default, meaning it's not possible to perform any changes for this setting.

Google Analytics API is used by third parties to build custom applications such as reporting tools.

Google Analytics is the most widely used website statistics service.