12 Facts About Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages.

Google Trends allows the user to compare the relative search volume of searches between two or more terms.

In March 2007, internet bloggers noticed that Google had not added new data since November 2006, and Trends was updated within a week.

Google Trends used Google data, along with other sources, to estimate the size of the gay population.

Google Trends has been used to forecast economic indicators and financial markets, and analysis of Google Trends data has detected regional flu outbreaks before conventional monitoring systems.

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Google Trends data has been used to examine trends in public interest and awareness on biodiversity and conservation issues, species bias in conservation project, and identify cultural aspects of environmental issues.

The data obtained from Google Trends has been used to track changes in the timing biological processes as well as the geographic patterns of biological invasion.

Google Trends's findings concluded that, while polling consists of far smaller sample sizes, the primary difference with Google Trends is that it only demonstrates intent to seek information.

Research shows that Google Trends can be used to forecast stock returns and volatility over a short horizon.

Hot Google Trends has a history feature for those wishing to browse past hot searches.

Group of researchers at Wellesley College examined data from Google Trends and analyzed how effective a tool it could be in predicting US Congress elections in 2008 and 2010.

The authors conclude that, compared to the traditional methods of election forecasting, incumbency and New York Times polls, and even in comparison with random chance, Google Trends did not prove to be a good predictor of either the 2008 or 2010 elections.