18 Facts About Gregg Latterman

Gregg Latterman is an American entrepreneur, academic, and angel investor.

Gregg Latterman released it on his own label, and quit his job as a CPA on the day it came out.

In 2012, after more than 25 million records were sold on Aware, Gregg Latterman decided to return to school.

Gregg Latterman attended the University of Pennsylvania, and earned a master's degree in positive psychology under Martin Seligman.

Gregg Latterman was interested in business, and read magazines such as Forbes and Business Week as a teenager.

Gregg Latterman attended Northern Michigan University on a partial athletic scholarship.

Gregg Latterman transferred to Michigan State in 1987 and graduated in 1990 with a degree in accounting.

In 1996, Gregg Latterman received an MBA in marketing from the Kellogg School of Management at Northwestern University, and in 2013 earned a master's degree in Positive Psychology from the University of Pennsylvania.

Gregg Latterman made mixtapes of unsigned bands who had developed a local following, selecting his favorite songs, and in early 1993 decided to produce a compilation album.

Gregg Latterman learned the mechanics of making a CD and took out a $10,000 loan, and in 1993, working out of his apartment, he founded Madaket Records and put together Aware 1, a compilation CD of unsigned artists.

Gregg Latterman gave the bands included on the compilation posters and copies of the album, which they sold on tour, and gave free CDs and posters to retailers as an incentive.

Gregg Latterman created an Aware store, which first sold albums directly to consumers through an 800 number, and later at retail outlets through a national distributor.

Aware 1 ultimately sold more than 30,000 albums, and Gregg Latterman began working on a second compilation, changing the name of the label to Aware.

Gregg Latterman moved to Evanston, Illinois, and as a full-time student, he continued to build Aware Records.

Gregg Latterman included two of Mayer's songs on Aware 8, and in early 2001, Aware released Mayers debut album, Room for Squares, as an internet-only album.

Gregg Latterman enrolled in a master's program at the University of Pennsylvania, and in 2013, studying with Martin Seligman, he earned a master's in the field of Positive psychology.

Gregg Latterman began teaching at Northwestern shortly after he received his degree.

Gregg Latterman is on the advisory board for the Nantucket Project and a member of the US Soccer Development Council.