12 Facts About Guccio Gucci

Guccio Giovanbattista Giacinto Dario Maria Gucci was an Italian businessman and fashion designer and founder of the fashion house Gucci.

Guccio Gucci was born in Florence, Tuscany on 26 March 1881.

Guccio Gucci was the son of Tuscan parents, Gabriello Gucci, a leather craftsman from San Miniato, and Elena Santini, from Lastra a Signa.

Guccio Gucci returned to Florence and started making luxury luggage and accessories.

Guccio Gucci initially worked for the Italian luggage brand Franzi, where he gained experience in leather craftsmanship before establishing his own business.

Guccio Gucci began selling saddles, leather bags and other accessories to horsemen in the 1920s.

In 1938, Guccio Gucci expanded his business to a second location in Rome at the insistence of his son Aldo.

In 1947, responding to post-war material scarcity, Guccio Gucci created the Bamboo Bag, using lightweight bamboo for handles, which became one of the brand's signature designs.

Guccio Gucci wanted to keep the business small, and for nearly the entirety of his life, the company remained only in Italy.

Guccio Gucci's son Ugo Calvelli Gucci was adopted, born from his mother Aida Calvelli's previous relationship.

Guccio Gucci adapted, or incorporated, the Gucci coat-of-arms, as recorded in the Archives of Florence, into the Gucci company's knight logo, which was trademarked by the Gucci company on 4 February 1955.

Francesco di Benedetto Guccio Gucci obtained Florentine citizenship in 1601, for the Golden Lion banner; Giovanni Battista by Giovan Piero Guccio Gucci obtained it in 1634, in the Scala banner.