Hallmark Channel is an American pay television cable channel owned by Crown Media Holdings, Inc, which in turn is owned by Hallmark Cards, Inc The channel's programming is primarily targeted at families, and features a mix of television movies and miniseries, original and acquired television series, and lifestyle programs.
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Hallmark Channel signed insurance company Mutual of Omaha as the first buyer.
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In 2011, Hallmark Channel started its animal-featuring shows with Hero Dog Awards.
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Hallmark Channel's hosted Mariah Carey's Merriest Christmas, which was the channel's most-viewed show.
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At its March 2016 upfronts, Hallmark Channel executives revealed that they planned to divide their programming into themed seasons year-round, to build upon the success of Countdown to Christmas and other franchises.
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In October 2017, Hallmark Channel launched a new, over-the-top subscription service known as Hallmark Movies Now, which features new and existing original content from the network.
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In March 2019, Hallmark Channel announced it had dropped Lori Loughlin from future company projects due to her role in the 2019 college admissions bribery scandal.
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The network's original programming initially consisted mainly of lifestyle programs and made-for-TV movies; Hallmark Channel debuted its first prime time original scripted series in July 2013, with the premiere of Cedar Cove .
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Hallmark Channel is known for scheduling themed programming around major holidays such as Christmas, Mother's Day, and Valentine's Day—including new original movies relevant to said holiday.
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In 2019 Hallmark Channel added Cat Bowl, which premiered on Super Bowl weekend.
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Hallmark Channel has been criticized for editing its programming to remove what its Standards and Practices department considers offensive words.
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Hallmark Channel operated several cable channels in various international markets; they were sold in 2005 to Sparrowhawk Media, which was in turn acquired by Universal Networks International in 2007.
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