Harley Davidson has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following.
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In 1901, 20-year-old William S Harley drew up plans for a small engine with a displacement of 7.
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In 1907, William S Harley graduated from the University of Wisconsin–Madison with a degree in mechanical engineering.
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In 1907, William A Davidson quit his job as tool foreman for the Milwaukee Road railroad and joined the Motor Company.
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Rather than trying to mimic popular Japanese designs, the new management deliberately exploited the "retro" appeal of Harley Davidson motorcycles, building machine that deliberately adopted the look and feel of their earlier bikes and the subsequent customizations of owners of that era.
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On September 24, 2020, Harley Davidson announced that it would discontinue its sales and manufacturing operations in India due to weak demand and sales.
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Harley Davidson announced on September 14, 2010, that it would remain in Wisconsin.
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In 2006, Harley introduced the FLHX Street Glide, a bike designed by Willie G Davidson to be his personal ride, to its touring line.
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In 2008, Harley Davidson added anti-lock braking systems and cruise control as a factory installed option on all touring models.
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In keeping with that tradition, Harley Davidson offers Softail models with "Heritage" styling that incorporate design cues from throughout their history and used to offer "Springer" front ends on these Softail models from the factory.
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Harley Davidson discontinued the Dyna platform in 2017 for the 2018 model year, having been replaced by a completely-redesigned Softail chassis; some of the existing models previously released by the company under the Dyna nameplate have since been carried over to the new Softail line.
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In 2008, Harley Davidson added the anti-lock braking system as a factory-installed option on all VRSC models.
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In December 2021, the news was published that LiveWire would be spun-off from parent Harley Davidson, set to go public in the first half of 2022 as a special purpose acquisition company valued at $1.
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However, by 2006, only 15 percent of Harley Davidson buyers were under 35, and as of 2005, the median age had risen to 46.
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