1. Herbert F Lubalin was an American graphic designer.
12 Facts About Herb Lubalin
1. 2.
Herb Lubalin collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde.
3.
Herb Lubalin's parents were very appreciative of the arts and were supportive of his artistic capabilities and talent.
4.
In 1961 Herb Lubalin designed the trademark for the Saturday Evening Post, which it used for several years.
5.
Herb Lubalin's work redesigning the magazine was portrayed in a cover painting by Norman Rockwell.
6.
Herb Lubalin created the trademark for the World Trade Center at its opening.
7.
Herb Lubalin designed versions of Reader's Digest, New Leader and the entire series of Eros magazine, the last of which was the subject of a US Supreme Court case on obscenity, Ginzburg v United States 383 US 463.
8.
Ginzburg and Herb Lubalin followed with Fact, largely founded in response to the treatment Eros received.
9.
The magazine was printed on a budget, so Herb Lubalin stuck with black and white printing on uncoated paper, as well as limiting himself to one or two typefaces and paying a single artist to handle all illustrations at bulk rate rather than dealing with multiple creators.
10.
Herb Lubalin's solution consisted of tight-fitting letterform combinations to create a futuristic, instantly recognizable identity.
11.
The demand for a complete typesetting of the logo was extreme in the design community, so Herb Lubalin released ITC Avant Garde from his International Typeface Corporation in 1970.
12.
Avant Garde provided Herb Lubalin with a large format of wide typographic experimentation; the page format was an almost square 11.25 by 10.75 inches bound in a cardboard cover, a physical quality that, coupled with Herb Lubalin's layouts, caught the attention of many in the New York design scene.