15 Facts About Hootsuite

Hootsuite is a social media management platform, created by Ryan Holmes in 2008.

Hootsuite has more than 16 million users in over 175 countries.

In November 2009, the Hootsuite dashboard expanded its offering to support Facebook and LinkedIn, and the capability to use Twitter Lists.

In May 2012, Hootsuite subsequently raised US$50 million in a Series A round, following rumours.

In September 2012, Hootsuite acquired Seesmic, a customer relationship management system and competitor.

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In February 2017, Hootsuite announced its acquisition of AdEspresso, a digital advertisement manager, and LiftMetrix, a leading social media analytics company.

In March 2018, Hootsuite announced $50 million in growth capital from CIBC Innovation Banking.

In January 2021, Hootsuite acquired Sparkcentral, a messaging customer engagement tool and competitor for an undisclosed price.

Companies and organizations known to use Hootsuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Zappos, The Gap and LHC.

Hootsuite provides a browser-based dashboard that allows users to keep updated on their Twitter account.

In January 2010, the Hootsuite company was spun out of Invoke Media after venture capital firms Blumberg Capital and Hearst Interactive Media raised $2 million in financing for the company.

Localized versions of Hootsuite are available in Japanese, Spanish, Portuguese, and German, and 50 more languages are planned to be added.

Hootsuite's team continues to contact media organizations to help them manage their online brands, by meeting with groups such as Time Inc and its subsidiary magazines, including People, InStyle, and This Old House.

Hootsuite software has won awards from Mashable at their Open Web Awards 2009, and the Canadian New Media Award.

In September 2020, Hootsuite came under widespread criticism over its agreement with U S Immigration and Customs Enforcement, made mere weeks after allegations of forced hysterectomies at ICE detention centres surfaced.