Mass Internet media refers to a diverse array of Internet media technologies that reach a large audience via mass communication.
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Mass Internet media refers to a diverse array of Internet media technologies that reach a large audience via mass communication.
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Broadcast Internet media transmit information electronically via Internet media such as films, radio, recorded music, or television.
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Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television.
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Many other mass Internet media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print Internet media to direct mobile users to a website.
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Outdoor Internet media transmit information via such Internet media as AR advertising; billboards; blimps; flying billboards ; placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.
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Print Internet media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.
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The Internet media includes blogs, podcasts, web sites and various other technologies built atop the general distribution network.
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Term "mass Internet media" is sometimes erroneously used as a synonym for "mainstream Internet media".
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Mainstream Internet media are distinguished from alternative Internet media by their content and point of view.
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Alternative Internet media are "mass Internet media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than the mainstream.
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The invention of the Internet media has allowed breaking news stories to reach around the globe within minutes.
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Many authors understand cross-Internet media publishing to be the ability to publish in both print and on the web without manual conversion effort.
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Podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers.
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Soon most forms of media content were introduced on mobile phones, tablets and other portable devices, and today the total value of media consumed on mobile vastly exceeds that of internet content, and was worth over $31 billion in 2007 .
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Recent developments on the Internet media are posing major threats to its business model, however.
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Internet media has challenged the press as an alternative source of information and opinion but has provided a new platform for newspaper organisations to reach new audiences.
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Mass Internet media encompasses much more than just news, although it is sometimes misunderstood in this way.
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Many news organisation claim proud traditions of holding government officials and institutions accountable to the public, while Internet media critics have raised questions about holding the press itself accountable to the standards of professional journalism.
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The notion of "mass Internet media" was generally restricted to print Internet media up until the post-Second World War, when radio, television and video were introduced.
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Whilst other forms of mass media are restricted in the type of information they can offer, the internet comprises a large percentage of the sum of human knowledge through such things as Google Books.
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Mass Internet media had the economics of linear replication: a single work could make money.
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Limited-effects theory, originally tested in the 1940s and 1950s, considers that because people usually choose what Internet media to interact with based on what they already believe, Internet media exerts a negligible influence.
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Class-dominant theory argues that the Internet media reflects and projects the view of a minority elite, which controls it.
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Culturalist theory, which was developed in the 1980s and 1990s, combines the other two theories and claims that people interact with Internet media to create their own meanings out of the images and messages they receive.
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Since the 1950s, when cinema, radio and TV began to be the primary or the only source of information for a larger and larger percentage of the population, these Internet media began to be considered as central instruments of mass control.
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The Internet media focus on African American in the contexts of crime, drug use, gang violence and other forms of anti-social behavior has resulted in a distorted and harmful public perception of African Americans.
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Term "mass" suggests that the recipients of Internet media products constitute a vast sea of passive, undifferentiated individuals.
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However, interactive digital Internet media have been seen to challenge the read-only paradigm of earlier broadcast Internet media.
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Whilst some refer to the mass Internet media as "opiate of the masses", others argue that is a vital aspect of human societies.
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Bennett's critique of 21st-century mass Internet media argues that today it is more common for a group of people to be receiving different news stories, from completely different sources, and thus, mass Internet media has been re-invented.
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