ITV Player was branded as ITV Net Player and referred to as the ITV Network Player in branding and communication around programming intended for consumption across the UK, such as on Virgin Media, before adopting the current name.
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Nowadays ITV Player Hub uses HTML5 Media Source Extensions with Encrypted Media Extensions to deliver video.
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Content that has only aired on ITV Player is only available to viewers located in ITV Player plc regions .
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On 6 June 2016, ITV Hub replaced the UTV Player service in Northern Ireland, following the latter's sale to ITV plc in February 2016.
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ITV Player brought out a paid subscription service called ITV Player Hub+ which enables viewers to watch and download shows without adverts.
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In December 2008, ITV Player Hub was added to BT TV's TV Replay service, the deal was ITV Player's first with a set-top-box VOD operator.
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On 30 January 2012, it was announced that ITV Player would be added to Sky's On Demand service on 31 January 2012.
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ITV Player was one of four service available at the launch of YouView in July 2012.
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At launch the ITV Player app contained options to resume watching recent programmes and browse by channel, day and A-to-Z, but lacked integrated search and contained non-skippable adverts.
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ITV Player was released on 14 December 2010 on PlayStation 3 via the PlayStation Network utilising the web-browser to distribute content rather than an app.
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ITV Player Hub was launched for Xbox One on Friday 10 February 2017, this was made possible by a new Universal Windows Platform app which integrates with Windows 10 and Xbox One.
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The STV Player app contains much of the content found on ITV Player and requires a Scottish postcode to be entered prior to use.
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ITV Player Hub, in its ITV Player Hub+ format, is a subscription channel on the Prime Video platform.
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