1. John Linwood Battelle was born on November 4,1965 and is an entrepreneur, author and journalist.
15 Facts About John Battelle
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Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom.
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In January 2014, John Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to Sovrn Holdings.
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John Battelle later started NewCo Platform, an "inside out" events company that allowed attendees to visit "new kinds of companies" in more than a dozen cities around the world.
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John Battelle is the chairman of Sovrn Holdings as well as board director at LiveRamp.
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John Battelle taught at Columbia SIPA from 2018 to 2022, and is currently a Professor of Practice at Northeastern.
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John Battelle went on to become chairman and CEO of Standard Media International, which launched The Industry Standard and its website, TheStandard.
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John Battelle was a visiting professor of journalism from 2001 to 2004 at the UC Berkeley Graduate School of Journalism where he chaired the Bloomberg Chair on Business Reporting and co-chaired the Magazine Publishing program.
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John Battelle's projects included The Big Story, an online magazine examining how the media covers major events and China Digital Times, a bilingual news website aggregating news about China.
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John Battelle called "this grandfather of Internet conferences" among his "proudest editorial works".
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In 2005, John Battelle began focusing on how popular blogs could earn steady advertising revenue for their work.
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John Battelle likened the company to a music label, "except we don't control their intellectual property and tell them what to sing".
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John Battelle sat on the board of the International Advertising Bureau and has become a spokesman for what he calls "the Independent Web": blogs and other semi-professional websites beyond Facebook, Twitter, and Google.
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John Battelle has argued that marketers are themselves content creators, and their marketing campaigns should be rooted in "their own domain, independent from any platform other than the Internet itself".
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John Battelle maintains Searchblog, an ongoing daily site which covers the intersection of media, technology, and culture, with archives dating back to October 2003.