John Labatt was a Canadian businessman and brewer.
16 Facts About John Labatt
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John Labatt helped John Labatt Brewing Company eventually become the largest brewery in Canada.
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John Labatt attended Trinity College School in Port Hope, Ontario, graduating in 1896.
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John Labatt attended Caradoc Academy, as well as secondary school in London, Upper Canada.
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John Labatt went on to apprentice to American brewer George Weatherall Smith in Wheeling, West Virginia, from 1859 to 1864, where he learned the skills to work for his father's company.
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John Labatt grew up around beer, brewers, and beer drinking, helping him learn and understand other necessary skills that enabled him to begin working for his father's company at the age of 19.
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John Labatt later set out to expand the company, and began by renaming it John Labatt and Company.
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Aware of other competition in his area, John Labatt sought to grow his company as fast as he could.
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John Labatt introduced an English-style India pale ale in the 1870s to the Canadian market, which served as an immediate success, as it was loved by thousands across Eastern Canada.
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All of the equipment that he used was manufactured locally near London, Canada, allowing John Labatt to sustain production in London.
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In terms of marketing for his company, John Labatt depended on print advertising such as newspapers, magazines, and calendars.
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John Labatt expanded to the far east and west of Canada, and took advantage of large markets like Vancouver, in British Columbia.
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The Scott Act changed the way that John Labatt sold his beer, increasing his sales as the company turned more towards the bottled beer approach, which gained popularity from 1878 to 1889.
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At that point, John Labatt's company had grown to the largest brewery in Canada.
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John Labatt's grandson was actor Hume Cronyn and his great-grandson was actor Graham Jarvis.
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In 1915, at the age of 77, John Labatt died, the company being controlled by a trust operated by all his children, although his sons John Sackville Labatt and Hugh Francis Labatt assumed managerial control.