Karl-Friedrich Scheufele is the son of Karl and Karin Scheufele, German entrepreneurs who acquired Chopard in 1963.
14 Facts About Karl-Friedrich Scheufele
Karl-Friedrich Scheufele set up a wine sales company, La Galerie des Arts du Vin, at the end of the 1990s and acquired a number of Caveaux de Bacchus boutiques in Switzerland.
Karl-Friedrich Scheufele was born in 1958 in Pforzheim and lived there until the age of 15.
Karl-Friedrich Scheufele's parents were at the head of watchmaking company Eszeha, based in Pforzheim.
At the age of 15, Karl-Friedrich left Germany for Switzerland and enrolled in the International School of Geneva, along with his sister Caroline.
Karl-Friedrich Scheufele joined Chopard in the 1980s, spending successive periods in all departments.
From that time, Karl-Friedrich Scheufele built the Chopard business around watch making.
Today, Karl-Friedrich Scheufele is in charge of the Chopard Manufacture, the men's watches division and all business management aspects, including marketing, advertising and communication.
EUM watchmaking museum, Karl-Friedrich Scheufele uncovered the history of watchmaker Ferdinand Berthoud.
Karl-Friedrich Scheufele registered the trade name under Chronometrie Ferdinand Berthoud in 2013 and launched it in 2015.
In 2016, Karl-Friedrich Scheufele was awarded the Aiguille d'Or prize, the highest distinction awarded by the Grand Prix de l'Horlogerie in Geneva, for a Ferdinand Berthoud watch.
In 2012, Karl-Friedrich Scheufele acquired the Chateau Monestier-la-Tour in France, a wine estate in the region of Bergerac that comprises over 100 hectares, including 30 hectares of vineyards of the Bergerac AOC appellation.
Karl-Friedrich Scheufele collects vintage cars, a passion he shares with his father.
In 1987, Karl-Friedrich Scheufele discovered the Mille Miglia, a classic car rally that runs from Brescia to Rome.