19 Facts About Keith Mills

Keith Mills attended St Martin's School, Brentwood on Hanging Hill Lane in Hutton, Brentwood.

Keith Mills was a non-executive director at Tottenham Hotspur Football Club but stepped down in January 2016.

In 2011, Keith Mills was awarded an Honorary Degree from the University of Bath.

Keith Mills received an Honorary Degree from the University of Essex in 2013.

Keith Mills is chiefly known for inventing the Air Miles and Nectar Card loyalty card schemes.

Air Miles was set up in 1988 when Keith Mills started the Loyalty Management Group, then known as Air Miles International Group BV.

Keith Mills had the idea in 1987 when working at his advertising agency, which had Shell and British Caledonian as clients who were looking to make the most of their customer base without devaluing the image of the products.

Keith Mills approached British Airways and they liked the idea.

Keith Mills subsequently marketed comparable concepts in the United States and Canada, relocating to the United States in 1990.

Keith Mills served as deputy chairman of the London Organising Committee for the Olympic Games.

In November 2013, Prince Harry contacted Keith Mills to assist with the creation of his vision of an international-style Warrior Games event for sick and injured active duty and veteran service members.

Keith Mills went on to be the Chair of the Invictus Games Foundation Board of Trustees for six years, stepping down with the appointment of Lord Charles Allen in 2021.

Subsequently, in February 2023, upon the completion of the transaction, Sir Keith Mills was named the Chairman of Camelot UK Lotteries Ltd.

Later, in light of unfavorable media coverage regarding AIG's prospects, Keith Mills sought clarification from Coutts in writing about the security of his investments with AIG.

Keith Mills married Maureen in 1974; they have two children and live near Tunbridge Wells in Kent.

Keith Mills founded Team Origin in 2007, and is a member of the Royal Thames Yacht Club.

Keith Mills was knighted in the 2006 New Years Honours List in recognition of his services to sport.

Keith Mills was appointed Knight Grand Cross of the Order of the British Empire in the 2013 New Years Honours List for services to the London 2012 Olympic and Paralympic Games.

Keith Mills was appointed a deputy lieutenant for the County of Kent in September 2008.