23 Facts About Konosuke Matsushita


Konosuke Matsushita was a Japanese industrialist who founded Panasonic, the largest Japanese consumer electronics company.

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Konosuke Matsushita was born on 27 November 1894 in Wakayama Prefecture.

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Konosuke Matsushita's father was an affluent landlord in the farming village of Wasa and was one of the wealthiest men of his community.

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Shortly after Konosuke Matsushita left school, he was sent away to Osaka to become an apprentice for a hibachi store.

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Konosuke Matsushita then applied for a job with the Osaka Electric Light Company, an electrical utility company.

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In 1917, Konosuke Matsushita left Osaka Electric Light Company to set up his own company.

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Konosuke Matsushita attempted to peddle the samples to wholesalers but was unsuccessful because he did not offer more than one product.

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Konosuke Matsushita's assistants left his company and he was left with only his wife and brother-in-law, Toshio Iue, who proved to be a capable salesman and manager.

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Konosuke Matsushita's products were originally marketed under the name brand of "National" and later moved on to the more recognizable names of Panasonic, Quasar and Technics.

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Konosuke Matsushita created an oval lamp that used a battery for power and a lightbulb for illumination.

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Konosuke Matsushita had to personally market his products to retail bicycle shops.

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Konosuke Matsushita learned a very important lesson in terms of growing a company while he was trying to introduce his bicycle lamp to wholesalers.

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Konosuke Matsushita realized that even if he had a product that was superior to anything out in the market it would not matter if he could not sell the product.

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Konosuke Matsushita was structured as a parent company and branches of divisions that specialized in a particular product were created.

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In 1947, Konosuke Matsushita lent his brother-in-law Toshio to an underused manufacturing plant to manufacture bicycle lamps, a business that eventually became Sanyo Electric.

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From 1950 to 1973, Konosuke Matsushita's company became one of the world's largest manufacturers of electrical goods, sold under well-known trademarks including Panasonic and Technics.

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Konosuke Matsushita stepped down as President of Panasonic in 1961 and was succeeded as president by his son-in-law, Masaharu Konosuke Matsushita.

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Konosuke Matsushita's two grandsons are Masayuki Matsushita, who is the current vice-chairman of Panasonic, and Hiro Matsushita, who is a former driver in the Champ Car series and owns Swift Engineering, an aerospace firm and race car constructing company which he bought in 1991.

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Hiro Konosuke Matsushita is the chairman of Swift Xi, which located in Kobe, Japan.

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Konosuke Matsushita remained active in Panasonic's operations until his complete retirement in 1973.

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Since 1954, Konosuke Matsushita gained a significant shareholding in manufacturer JVC by forming an alliance.

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In retirement, Konosuke Matsushita focused on developing and explaining his social and commercial philosophies and wrote 44 published books.

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Konosuke Matsushita was honoured at Stanford University by endowing a Professorship in International Strategy and Management.

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