The product by Kraft has developed into many flavour variations and formulations, including Easy Mac, a single-serving product designed specifically for microwave ovens.
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The product by Kraft has developed into many flavour variations and formulations, including Easy Mac, a single-serving product designed specifically for microwave ovens.
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The meal is the most popular grocery item in the country, where "Kraft Dinner" has an iconic status and has become a generic trademark of sorts for macaroni and cheese.
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In particular, Kraft Macaroni and Cheese, known simply as Kraft Dinner, is the biggie, probably because it so precisely laser-targets the favoured Canadian food groups: fat, sugar, starch and salt.
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Kraft Dinner is a frequent staple of Canadian university student diets.
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Kraft Dinner is seen as an inexpensive, easy-to-make comfort food, with marketing that highlights its value and convenience.
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Kraft Dinner Smart launched as a healthy sub-brand of the Kraft Dinner brand.
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Kraft Dinner Smart launched in Canada in March 2010 with two vegetable varieties.
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In Canada, Kraft Dinner has advertising programs intended to make the meal appealing to newly arrived immigrant groups.
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Kraft Dinner Foods has released many products under the product banner.
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Kraft Dinner paid $7 to local charities and donated $7 in Kraft Dinner products.
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Canadian meal—Kraft Dinner with added Cheddar that has been integrated with sliced vegetarian hot dog and accompanied by fresh tomato slices.
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